Karen Nersisyan

Biography & Awards

One of the most versatile business leaders in Armenia

With over 20 years of experience in business development, operations, and commercial strategy, I focus on building sustainable and innovative ventures. I’ve led large-scale projects, managed procurement and sales teams, and driven digital transformation across multiple industries.

As founder of B2B Connection LLC and Yelaran, I’m dedicated to creating smarter, more sustainable business ecosystems through technology, education, and collaboration. My mission is to connect people, ideas, and opportunities that drive real growth

Skills

Business Development

Pricing
Strategies

Contract Negotiation

Sales Management

Procurement Management

Sustainable Business Practices

Career

Apr 2016 - Present

Founder

B2B Connection LLC, Yerevan
Business Development. Design and implement new projects and partnerships to ensure sustainable growth. • Commercial Block. Manage sales processes and develop competitive pricing and contractual strategies. • IT Solutions. Develop software, integrate AI solutions, and create detailed technical requirements. • Procurement & Tenders. Manage procurement processes and participate in public and private tenders. • Daylighting Systems. Import and install energy-efficient, eco-friendly daylighting solutions.

Feb 2024 -
Present

Founder

Yelaran
Building a sustainable, knowledge-driven and socially responsible business community supporting the growth of micro, small and medium-sized enterprises through education, innovation, and collaboration.

Jul 2022 -
Jun 2025

Chief Commercial Officer

Garage Masters’ Mall, Yerevan
Led commercial strategy and customer operations for a large retail & service hub. Oversaw marketing, procurement, and sales departments. Focused on service design, customer satisfaction, and operational improvements. Managed ~200 rental partners.

Dec 2017 -
Apr 2022

Procurement Director

Mother See of Holy Etchmiadzin, Armavir
Directed procurement, service contracts, and supplier negotiations. Managed a network of ~1200 suppliers.

May 2017 -
Sep 2017

Commercial Director

Optimum Energy, Yerevan
Led sales & service teams, aligning commercial goals with customer expectations (B2B & B2C markets).

Aug 2014 -
Nov 2016

Director Operations

Sanitek Armenia, Yerevan
Oversaw daily operations and customer services for citywide waste management programs.

Jan 2011 -
Aug 2014

Project Manager

Locator CJSC
Managed sales and service teams, aligning commercial goals with customer expectations (B2B & B2C markets).

May 2011 -
Jun 2011

National Expert

FAO, Yerevan
Worked on integrating information systems to support better food safety decision-making.

Aug 2008 -
Apr 2011

Sales Manager

Armentel JSCo., Vimpelcom Company, Yerevan
Led sales teams, negotiated major client contracts, improved customer acquisition.

Mar 2007 -
Dec 2007

Expert

FAO, Yerevan
In the program of development of rural communities as the expert in management of natural resources

Services

Trainings

· Leadership
· Sales
· Procurement & tenders
· Team management
· Process optimization

Consulting

· Business strategy
· Procurement systems
· Digital transformation
· Sales & operations management

Speeches

· Innovation & business ecosystems
· Sustainable growth
· Entrepreneurship & leadership
· Digital future

years experience

0 +

business lines

suppliers managed

0 +

partners

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Featured Projects

B2B Connection LLC

B2B Connection is a business services company founded in 2016.
We help organizations with procurement, tenders, and finding the right partners.Our goal is to make their work easier, more organized, and more efficient.With our services, companies can collaborate better and get things done faster.

B2B easy-auction

Easy-Auction is a digital platform founded in 2024, that helps businesses buy and sell products through simple and transparent online auctions.It allows companies to post their items, receive bids, and choose the best offers quickly.The platform makes the auction process easier, more organized, and more efficient for everyone.Easy-Auction’s goal is to help businesses save time, reduce costs, and connect with reliable partners.

Yelaran

Yelaran is a nonprofit organization founded in 2024, that works to support communities and create positive change.It focuses on simple but important projects in education, the environment, and social help.The organization partners with local groups to solve real problems and improve daily life.Yelaran’s main goal is to make communities stronger and more sustainable.

Contacts

Office Address

Armenia, Yerevan, 27 Azatutyan Ave. Yeraz Business Center

Phone

+374 99 200 881
+374 93 200 226

Mail

karen@knersisyan.com